This Privacy Policy outlines the practices and procedures implemented by Red Herring Books ("we," "our," or "us") regarding the collection, use, and disclosure of personal information when you visit and interact with our website [www.redherringbooks.ca] (the "Website"). We are committed to protecting the privacy and security of your personal information and ensuring compliance with applicable privacy laws and regulations. By accessing or using our Website, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

1. Information We Collect:

1.1 Personal Information:
We may collect personal information that you voluntarily provide to us, such as your name, email address, shipping address, telephone number, and payment information when you create an account, place an order, or communicate with us.

1.2 Automatically Collected Information:
When you visit our Website, certain information is automatically collected, including your IP address, browser type, device information, operating system, pages viewed, and referring website. We may use cookies, web beacons, and similar technologies to collect this information.

2. Use of Information:

2.1 Provide and Improve Services:
We may use the collected information to process and fulfill your orders, communicate with you, respond to your inquiries, provide customer support, and improve our services and Website functionality.

2.2 Personalization:
We may use your information to personalize your experience on our Website, recommend books based on your interests, and display targeted advertisements.

2.3 Marketing Communications:
When you provide us with your personal information, we may send you promotional emails or newsletters about our products, services, and special offers. You can opt-out of receiving these communications at any time by following the instructions provided in the email.

2.4 Legal Obligations:
We may use or disclose your personal information to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

3. Information Sharing:

3.1 Third-Party Service Providers:
We may share your personal information with trusted third-party service providers who assist us in operating our business, such as shipping companies, payment processors, and marketing platforms. These service providers are contractually obligated to protect your personal information and are not permitted to use it for any other purpose.

3.2 Business Transfers:
In the event of a merger, acquisition, or sale of our business assets, your personal information may be transferred to the acquiring entity or third party involved in the transaction.

3.3 Legal Compliance:
We may disclose your personal information to law enforcement authorities, government agencies, or other third parties if required to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

4. Data Security:

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission over the internet or electronic storage is 100% secure.

5. Your Choices:

5.1 Account Information:
You may review, update, or delete your account information by logging into your account or contacting us directly. However, please note that certain information may be retained for record-keeping purposes or to comply with legal obligations.

5.2 Cookies and Tracking Technologies:
Most web browsers are set to accept cookies by default. You can modify your browser settings to refuse cookies or alert you when cookies are being sent. However, please note that disabling cookies may impact your experience on our Website.

5.3 Marketing Communications:
You can opt-out of receiving marketing communications from us by following the unsubscribe instructions provided in the email or contacting us directly.

6. Children's Privacy:

Our Website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe that we have inadvertently collected personal information from a child, please contact us immediately, and we will take appropriate steps to remove the information.

7. Changes to the Privacy Policy:

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised Privacy Policy on our Website. We encourage you to review this Privacy Policy periodically.

8. Contact Us:

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at rhbooksandthrift@gmail.com.

By using our Website, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.