Welcome to Red Herring Books, your premier destination for rare and vintage literary treasures. As avid readers and passionate book lovers, Nicole and Travis Herring's journey to establishing this unique online bookstore is a story that intertwines love, passion, and the love of books.

Nicole and Travis's paths first crossed in the professional world, where their connection was immediate and profound. Among the many shared interests they discovered, books played an especially significant role. Both of them had been ardent readers all their lives, and this shared passion became a strong foundation for their growing relationship.

As fate would have it, the Covid-19 pandemic brought about an unexpected abundance of free time. Seizing the opportunity to channel their shared passion for books into something greater, they decided to venture into the world of entrepreneurship. Thus, in that transformative period, Red Herring Books & Thrift was born.

In the early days, their business was a delightful mix of curiosities, reselling anything that caught their eye, but always with a special focus on books. As Nicole and Travis's relationship deepened and flourished, so did their business. The more they delved into the world of bookselling, the more they realized that their true passion lay within the realm of literary gems.

In 2022, they took the momentous decision to redirect their efforts solely toward their shared love for books. Red Herring Books officially emerged as a haven for book enthusiasts seeking rare finds and vintage editions. Their mission became clear: to curate an extraordinary collection that celebrates the written word's timeless beauty and the profound impact it can have on our lives.

However, the year 2022 held an even more significant event for the couple as they exchanged vows in September. Their marriage symbolized not only a deep commitment to each other but also a shared vision for the future of Red Herring Books.

At Red Herring Books, every page, cover, and inscription holds a story waiting to be discovered. As a testament to their devotion to the written word, Nicole and Travis personally handpick each book, ensuring that every addition to their collection is a testament to the rich tapestry of literature.

Whether you're a seasoned bibliophile or a casual reader seeking a literary escape, Red Herring Books welcomes you with open arms. Join us on this enchanting journey through the world of rare and vintage books, where each turn of the page reveals a new adventure, a new perspective, and the timeless magic that only books can offer.